Mogulus.com is a site designed for the viewing and production of live streaming video broadcasts. Users can view live streaming video broadcasts originating from all over the world and organized into Channels. Many of these channels are live 24 hours a day and 7 days a week. Channels are further organized into categories such as Entertainment, Music, Sports, and News. All videos are shown in a browser-based player that loads automatically when the user clicks on a video link. VGA (640x480) as well as High Definition (1080x720) channels are available.
Mogulus also allows users to start their own live broadcast channels. The user simply signs up to Broadcast a channel, and is given access to a host of video production and editing tools provided by the site. Users can combine a series of video clips into a live streaming broadcast, and have the ability to choose these clips from a number of sources, including anywhere on the internet. This allows production “teams” which are located in various parts of the world to collaborate on a channel. Many of the existing channels on the site are produced in this manner.
Mogulus.com was founded in May 2007 by Phil Worthington, Dayananda Nanjundappa, and Mark Kornfilt. The company is headquartered in New York City and also has offices in Bangalore, India. The site is very popular, with millions of unique viewers each month and hundreds of millions of minutes of video viewed each month. In May 2009 the service has been rebranded as Livestream.com.
Mogulus has two main competitors, Ustream TV and Stickam. Ustream TV offers much the same features as Mogulus, but does not have as many users or as much content as Mogulus. Stickam differs in that it is built around a social network concept, so the content tends to be more casual and less professional. Also, the video production tools available at Mogulus are more capable than those found at either of the competitor’s sites.
Mogulus has a fairly clean look and feel, however the home page is somewhat cluttered with small thumbnails of live videos. Streaming all of this video content on the home page uses a lot of bandwidth and CPU time, causing most computers to slow. Once the user navigates away from the home page, though, the site is quite uncluttered and responsive. Videos load quickly, and the browser-based player has a sleek design. The user interface both for watching videos and producing them is quite intuitive and easy to use. The video production tools are especially well-designed.
Registration at Mogulus is not required to view video content, but is required if the user wishes to save their favorite channels or create their own broadcast channel. Registration is straightforward, asking for first and last name, username, email address, password, date of birth, and gender. Registration to produce a channel simply asks the user to provide a unique name for the channel. For paid memberships, the site accepts Visa, Mastercard and American Express, and asks for full billing information including phone number and security code.
The basic free membership at Mogulus allows users to view channels and/or broadcast their own channels, however advertising is inserted into the channel content by Mogulus. These ads can be removed from user-produced content by purchasing a premium membership. There are two levels of premium membership. The basic level allows the user to publish one channel without ads, allows the user to use their own ads, and the video stream is restricted to 500kbps (no high-definition video). The basic level costs $350/mo. The next level also removes the advertising, allows for up to 10 channels, allows the user to use their own ads, and the video stream is limited to 1.7Mbps (enough for high-definition video). The premium level also features some enhanced features in the video production tools. A premium level membership costs $1250/mo.
Mogulus is recommended to anyone who wishes to view or create live streaming video content. There are a number of excellent, high profile channels hosted on the site, and the number of channels is increasing steadily. It is also recommended to anyone planning a commercial venture into live video broadcasting. The site provides a one-stop resource to create and maintain a live, streaming Internet TV channel.